by Rachel Allen | Jul 17, 2017 | Blog, Starting a Business
The Three Things I Wish I Had Known When I Started My Business (Including the One That Damn Near Brought Me Down) I perched on the edge of the bed, feeling the thin, cheap mattress sink beneath me onto the plywood board beneath it. Laptop on my lap, my fingers...
by Rachel Allen | Jun 9, 2017 | Blog, Marketing
About pages are the worst (or so they tell me). While I honestly enjoy writing About pages, I hear so many horror stories of pages languishing in Google docs for 18 months at a time, and I see bad copy/paste jobs from LinkedIn profiles. And I kind of get it. I mean,...
by Rachel Allen | May 8, 2017 | Blog, Business Growth
Guest Post by Rachell Allen from BoltfromtheBlueCopywriting.com There are some things that are taken as givens when you’re running a small business: having a website, developing a social media presence, and of course, blogging. It’s one of the first things that people...
by Rachel Allen | Apr 17, 2017 | Blog, Marketing
Guest post by Rachel Allen of BoltfromtheBlueCopywriting.com Email marketing is one of those pillars of the online small biz space. After all, “the money is in the list!!” right? But look past the people who are always banging on about how they have 300 zillion people...