Guest Post by Ashley Love of The Classy CEO
Are you thinking like an empire or playing it small?
Every time I hear the word “empire,” I think of Chuck Bass. Spoiler alert: I love Gossip Girl. If you haven’t seen Gossip Girl or know who Chuck Bass is, you’re totally missing out, but I’ll summarize what Chuck has to do with this. Chuck started the show as a high school kid and ended it with a net-worth of over $1 billion and no college degree. Plus, he owned the Empire Hotel. And in case you need a reference, I’ll let him introduce himself:
Many times as entrepreneurs, we can see what is exactly in front of us, but only that. Starting a business is hard. If it were easy, everyone would do it, right? Due to the difficulty of running a successful business, entrepreneurs tend to play it small. Less risk and disappointment.
However, playing small is often what that leads to the disappointment. I believe that every single entrepreneur is capable of massive levels of success. While your skill set, business model, and product are key indicators of said success, the real thing that separates a small business from an empire is mindset.
So, let’s dive into the difference between solopreneur/small business mindset and the empire mindset.
Empire vs. Small Business Mindset
You can blame my BA in English for this one, but in order to really compare, understand, and then conquer, you have to really know what the definition of each is.
According to the SBA, a small business is based on the number of employees and revenue. Don’t freak out when I tell you what a Small Service Based Business is considered to be. Most small businesses have an annual revenue of $15 million or less. $15 million. Maybe to you that sounds like an empire. But let’s define an empire in order to really understand, compare and conquer.
What is an Empire?
An empire, according to the Cambridge English Dictionary, is “a large group of businesses that are controlled by a powerful company or person.”
So, going back to Chuck Bass: his father left him Bass Industries. While he did own the Empire Hotel, he owed much more than that. His company was an empire.
While I’m not advocating for you to start a ton of side businesses – that would be stressful and crazy – I am advocating for you to have a larger vision. See your business for what it could be.
Are you a 1:1 service provider? Think about offering digital products, self-study courses, group programs, affiliates, etc. There’s a lot you can do with your solopreneur business to diversify and expand your empire.
You don’t need 27 different businesses to have an empire. You DO need tenacity and a vision.
I meet a lot of women weekly who have small business goals. They want to make a certain income and maybe outsource a few things to a virtual assistant.
I’d be willing to bet you started your business for a few specific reasons and I would be willing to bet some of those reasons include things like financial freedom and time freedom. Call me crazy, but keeping your business a solo act doesn’t sound like financial freedom, nor does it lend itself to time freedom.
How many small business owners do you know that never take time off? I personally know far too many local business owners who work 80+ hours per week and feel like they can never leave their business.
I challenge you to think about your business differently. Think about all the ways you can serve your ideal client without physically being involved. Think about all the things you do that doesn’t feel natural. Think about all the things that take too much time or the things you don’t love to do. Think about all the things you can outsource.
Think about the legacy you are leaving behind. Think about the example you’re setting. Think about all the people you will help.
You’re not only changing the lives of your ideal clients but the lives of their families, friends, their ideal clients, etc. It’s a chain reaction.
When you make the connection that you’re capable of starting an insanely amazing chain reaction, you think differently about your business.
You are capable of so many amazing things. You are capable of serving your ideal client in more ways than one.
Even if your goal is not to run an empire, it’s time you think about your business like it is one. Start thinking like Chuck Bass and watch your attitude toward your business change for the better.
About the Author:
Ashley Love is an international award-winning brand strategist and business mentor. She holds a B.A. in English, a B.S. in Political Science, an M.A. in Multimedia Journalism and an M.A. in Public Relations. She’s worked with major non-profits, politicians, startups, and solopreneurs. She’s a former editor of the lifestyle section of a local newspaper. Now she focuses her attention on helping female entrepreneurs embrace their passions and create a laptop lifestyle. You can find her regularly hanging out in her Facebook group, The Classy CEO Society.
You can find Ashley on:
Facebook (Page) – https://www.facebook.com/TClassyCEO/
Facebook (Group) – https://www.facebook.com/groups/theclassyceosociety
Instagram – https://instagram.com/ashley.e.love