It feels like July went by in the blink of an eye. I know it’s a cliche, but I barely remember the month! So much happened, but it seems like I accomplished nothing. That’s part of why I love doing these goal reviews – it reminds me that I DID do something, even when it doesn’t look like it!
July 2017’s Business Goals and Lessons Learned:
Commit to donating 30% of profits each quarter – SUCCESS
This is an ongoing goal that will pop up on these goal posts at the end of each quarter. Giving back is a huge motivator for me, especially since I’ve been in extremely [financially] tight circumstances a lot over the past decade or so. It’s so amazing to be in a position where I can give to others finally and pay it forward! Right now, Unit 25 will be supporting Kiva and Compassion International, empowering fellow entrepreneurs and the next generation. In the future, we may change up the organizations we fund, but for now, we’ll be rotating between these two, as they are causes near and dear to my heart. Kiva is even more special because as the micro business loans we fund through the organization are paid back, we’ll be able to fund MORE entrepreneurs!
This quarter, the Unit 25 community voted and chose to donate to Compassion’s Youth Development Program. I was so excited to get to involve the community in this decision, and it was great getting to hear from them! This isn’t just about me or Unit 25 – it’s about giving back to our community, so what better way to do that than to ask the Unit 25 community? I can’t wait to do this again next quarter, so keep an eye out for an email regarding that in a couple months!
Bring on one new client – SUCCESS!
I’m still not shooting for the stars here, but every little bit helps! I’ve been doing some web maintenance for my accountant (bartering can be awesome!) and she referred someone to me. (By the way, if you want an awesome accountant/bookkeeper, check Shaneh out at E3 Services! Tell her I sent you. ?) If you’re struggling to get clients, start thinking outside the box. I’m planning another experiment with local marketing this month, so I’ll let you know how that goes, too.
Grow Pinterest to 275 followers – SUCCESS!
So last month, I failed my Pinterest growth goal. I was disappointed, but I had a game plan in place. I started better utilizing Tailwind*, BoardBooster*, and general Pinterest SEO, and through this, I just BARELY squeaked out a success! I’m a bit frustrated because apparently the follow-unfollow strategy is starting to come into play on Pinterest now. *cue tearing out of hair* I even had to block an account because they had done the follow-unfollow tactic so many times that I recognized their account. Sigh.
I’m now up to an average of about 50 Pins per day, and I haven’t had a problem keeping up with that number (yay!). I tend to do the bulk of my Pinning on Sunday or Monday now, scheduling the week’s Pins via Tailwind. I use BoardBooster almost exclusively to add Unit 25’s Pins to my group boards, and both of these tools save me a BOATLOAD of time! (Yes, time is measured by boatloads.) I’m also experimenting with a new Pinterest image format which I think will both save me time during image creation as well as improve visibility in feeds. Check it out!
Old Pinterest image style: [INSERT IMAGE]
New Pinterest image style: [INSERT IMAGE]
Grow Twitter to 200 followers – failure
I had such good intentions this month. Blah. I’m still hovering around 150 Twitter followers and I can’t seem to break out of that. What’s even more frustrating is that The Spare Room Project’s Twitter following is still growing, and I haven’t posted on it in AGES! Oh well.
Missing #createlounge Twitter chats definitely isn’t helping, but my weeknights have been getting gobbled up by life. I have been adding more content from other creators and entrepreneurs, though, so hopefully that will improve the value of Unit 25’s Twitter. Even if the followers don’t increase, if I’m providing better content to the followers I do have, that’s still a win in my book!
Create two new opt-in incentives – failure
Weeeeell, this didn’t go according to plan. At all.
I’m just adding this back onto next month’s goals. I think I’m in a place where I’ll be able to focus back on the new ACE Business Coaching service lead generation, so that’s a good sign.
Reposition Unit 25 to better serve our clients – partial SUCCESS!
How is a partial success? Well, because it’s an ongoing project. As long as I make strides towards this goal, I consider it a success, and I have definitely done that this month. The ACE coaching is part of this, and that is drawing towards fruition, so Step 1 of repositioning is still a win, in my book. ?
BONUS: A step towards podcasting and I made ice cream
My friend Kaitlyn over at The Crown Fox introduced me to Anchor.FM, and I’m so excited to get started! It’s like a mini-podcasting platform. Since I have a background in radio (it’s how I met my husband, actually, but that’s a story for another time) and I’m planning a podcast for later this year, this is perfect timing. If you’d like to follow along, you can check out the Unit 25 Anchor station and drop your own Anchor link in the comments here so we can follow along with you too!
I also made ice cream from scratch, which I’ve been meaning to do since I ‘inherited’ my mom’s unused ice cream machine a couple months ago. So, essentially unrelated, but Reese’s Pieces + Peanut Butter Cups ice cream is AMAZING, and I use it as a reward for finishing business tasks right now. In other words, hopefully I won’t have to add “lose weight” to next month’s goals. ?
My Unit 25 Creative + Consulting Goals for August 2017:
Bring on one new client
I’ll be honest, my true goal is to bring on more than one new client. I have a local marketing strategy idea that I’m excited to try out, and I’m hoping it will bring in several clients, but even if the Unit 25 team and I get to serve just one new client in August, I’ll still consider that a success. With The Spare Room Project’s rebrand coming up in about a week (AH!) and some other things coming up in my life, it’s going to be a bit crazy and one client would be great.
If you’re in a period of growth and need a team to support you, Unit 25 can be your extra hands. Check out our branding, content, marketing, and support services – we would love to work with you! If you’re looking for a Growth Action Plan, check out our new ACE Business Coaching service, too.
Grow Pinterest to 350 followers
Since I was able to meet last month’s goal and the Unit 25 Pinterest account seems to be growing pretty steadily now, I want to up the goal.
- Improve SEO of not only the Pins that come from Unit 25 but as many other Pins as I can. It will add some time to my Pinning workflow, but I only plan to do this as a short-term experiment for the moment and see if it’s worth the extra time.
- Try using multiple Pinterest images and experiment to see what styles/headlines/etc. work best.
- Continue using Tailwind* to schedule Pins and increase the number of daily Pins to increase their reach.
- Continue using Tailwind Tribes, too! If you’re interested in joining a Tailwind Tribe, my Sharing Entrepreneurship Tribe is accepting new members. You don’t even have to have a Tailwind account, so give it a try!
- Continue using BoardBooster* to loop Unit 25 Pins to group boards in order to save time.
- Find more group boards to join and add new members to the Best of Entrepreneurship board. If you have an entrepreneurship-related group board, let me know! If you’re interested in joining the Best of Entrepreneurship, just click the link right there and follow the instructions in the board description.
Grow Twitter to 200 followers
No, I’m not increasing the goal for Twitter. Given the prevalence of the stupid follow-unfollow trend and my schedule changing so often (and thus not always being able to do Twitter chats), I don’t know that the Twitter account is going to grow very much. I’m okay with that for right now – focusing on one platform at a time has been my best strategy in the past, so I’m going to work most on Pinterest right now and follow up with Twitter or Facebook next, after Pinterest is going strong.
I am continuing a tactic for my Twitter strategy from last month, though: I’m combining some of my Pinterest workflow with Twitter. How? When I open an article from a Pin and find it useful, I’ve been adding it to a RecurPost* library. This gives me a nice variety of other peoples’ posts to start Tweeting regularly, and it doesn’t add too much time to my social media workflows. RecurPost* uses evergreen content libraries to populate the schedule you create, which means that you don’t have to constantly fill a queue like you would on a service like Buffer or Tailwind* (though I still love Tailwind). RecurPost* also has a browser plugin that allows you to add it directly to your RecurPost library without having to open a new page. So in other words, RecurPost* saves you SOOO much time! It’s fabulous (and free).
Create a new opt-in incentive
Since this goal goes along with the new ACE coaching service, this is staying on my goals for August. I’m still going to create a worksheet that will take you through a review of your business up to the present and evaluate your future business goals so that you can create a plan. If you’re interested in getting this freebie when it launches, grab your spot here!
Send local marketing campaign out
I’ve mentioned this goal a bit in passing, but here’s the plan: I’ve teamed up with my friend Elizabeth from ByElizabethHope.com for this project. She’s an amazing artist, and she created a print of the local town hall’s clock tower. I’m using that piece as the front of a postcard and sending it out to select local businesses.
On the other side of the postcard, I’ll share how Unit 25 can help their business grow and invite them out for coffee to get to know each other. I’m excited to see how the campaign turns out, so I’ll let you know the results next month!
What are your goals for August 2017?
I want to support you in your goals, so tell me about them in the comments or send me an email and we can chat. I’m also building a Facebook community to support entrepreneurs who want to do more of what they love, and you are invited to join! I can’t wait to work on our goals together.