Novmeber has been crazy awesome! So many events for Unit 25 and Studio 25 have come to fruition this month, and I’m just about bouncing out of my seat with excitement. One of the biggest events was launching the Sparking Growth Podcast, which you can now listen to on iTunes, Stitcher, and more! Check out what we’ve been up to over here and what we’ve learned:
November 2017’s Business Goals and Lessons Learned:
Launch the Studio 25 Kickstarter – rescheduled
This one didn’t happen not because of a failure on our part, but because we decided that the timing wasn’t right and rescheduled it. Our Black Friday electronics drive was a great success and apparently now our town council is talking about Studio 25! We finally got into the retail space we’ll be renting and were able to get the measurements and photos/videos we needed, so we’re well on our way to being able to launch the Kickstarter campaign next month.
Check out some of the mockups we were able to put together!
Increase Pinterest traffic – failure
Unit 25 is still relatively new, so our traffic is still a bit low. Our Pinterest account gets decent traction for a small account, but getting traffic from Pinterest is always a bit dicey. Many of us Pin content with the intent to come back and read it later and never do, unfortunately. Because of that, my goal for November was to get 100 clicks to the Unit 25 website from Pinterest. Low, but theoretically doable!
This one kind of came out as a wash this month. We had pretty much the same amount of traffic from Pinterest as in October. Upside: the session duration doubled! While we didn’t meet the goal, I’ll take engagement over bounced visits any day. 🙂
Launch the Sparking Growth Podcast and consistently release one episode per week – RESOUNDING SUCCESS!
This was my favorite goal for November, I’ll admit. I just had such a great experience with putting together the Sparking Growth Podcast and I couldn’t wait to share it with you. I’ve released five episodes so far, and I’ll be releasing the remaining five episodes of the first season in December. We’ll start recording episodes again in January, so if you have a business obstacle you’d like to work through, 1
Work on public speaking coaching services – SUCCESS
My husband, Lucas, has – ahem, finally! – decided to offer his public speaking coaching skills to our fellow entrepreneurs! He competed in public speaking in college and went on to teach competitive speech students and part of his day job is teaching people how to speak to the media. He opened up his coaching to beta clients this month, so if you’re interested in learning how to improve your public speaking skills and overcome your fears, just fill out this quick form to get started!
Part of the beta coaching session process will be gathering information to help Lucas build a public speaking course. He’s planning to launch version 1.0 of the course next month (January) and we’ll be pre-selling spots for that course soon. It will be $125 (50% off the full price) and it will include four weeks of curriculum and hands-on training with Lucas. There will only be five spots available in this first session, so if you’re interested, shoot him an email at email@example.com to get more information.
My Unit 25 Creative + Consulting Goals for December 2017:
Launch the Studio 25 Kickstarter
This is now scheduled for December 8th, after our inaugural Fine Arts Show. We’re working with a number of local artists to put together a night of art, conversation, and fun (and coffee, because who doesn’t love caffeine?). We’re hosting the show at a local coffee shop a couple doors up from where Studio 25 will open next year. We’ll be selling artwork, demoing live art, listening to a local band, and just plain enjoying ourselves with the community.
We have a good mix of Kickstarter rewards for both locals and folks online, including business growth coaching, so make sure to check out the Studio 25 Kickstarter info page and sign up to be notified when it goes live!
Increase Pinterest traffic
This one is staying on the list with the same goal of 100 visits. I’d like to increase the traffic as well as maintain the higher session duration, but for now, I just want to focus on one thing at a time. Slow and steady wins the race!
Wrap up the first Sparking Growth Podcast season
I’ve loved podcasting so much already, and I’m excited to share the full season with you. We even got a brand new Blue Yeti microphone to use next season!
Launch public speaking coaching
I’ll admit, this one is kind of already in the bag. We have a few beta coaching clients already on the books, but I’d love to add a couple more. Remember, if you’d like to be a beta client and improve your public speaking skills or a speech itself, fill out this quick form. Each beta session will be $50 each (a 25%+ discount), and you can take advantage of that price for multiple sessions. Or if you’re more interested in a hands-on course, email firstname.lastname@example.org to get more information.
What are your goals for December 2017?
I want to support you in your goals, so tell me about them in the comments or send me an email and we can chat. I’m also building a Facebook community to support entrepreneurs who want to do more of what they love, and you are invited to join! I can’t wait to work on our goals together.