I don’t know about you, but I’ve gone back and forth about whether I like income reports or not for a while now. On one hand, the strategizing numbers nerd in me likes seeing the methods that others use to achieve $X. On the other hand, while I’m normally quite transparent about finances, for some folks, it can lead to unhealthy comparisons and self-doubt. (Where do you fall on the like-it/hate-it spectrum?)
When considering whether or not to publish income reports for Unit 25, my decision was made easy: Unit 25’s finances aren’t just about me. I have a team, and the revenue from Unit 25 gets distributed in different ways than if I was a solopreneur or freelancer. So what did I decide to do?Rather than give you exact numbers, I want to share my goals and my successes and failures therein. I think this is just as valuable, if not more, than sharing numbers! Achieving goals is universal, whereas generating $100,000 or $100 per month of revenue isn’t always. Since this is the first month, I’ll just be sharing my goals for next month and how I plan to accomplish them. Next month, we get to dive into the fun stuff: exploring what did and didn’t work and what I’m going to do differently!
Rather than give you exact numbers, I want to share my goals and my successes and failures therein. I think this is just as valuable, if not more, than sharing numbers! Achieving goals is universal, whereas generating $100,000 or $100 per month of revenue isn’t always. Since this is the first month, I’ll just be sharing my goals for next month and how I plan to accomplish them. Next month, we get to dive into the fun stuff: exploring what did and didn’t work and what I’m going to do differently! Here goes…
My Unit 25 Creative + Consulting Goals for June 2017:
Commit to donating 30% of profits each quarter
I use YNAB (You Need A Budget) to track Unit 25’s budget (as well as the bookkeeping in Dubsado*; it just looks prettier in YNAB!), so I have a category set aside for Giving. As revenue rolls in, I’ll be moving the allocated percentage from the Profits category over to Giving. I’m so excited!
I’ve been supporting Compassion International personally since college when I sponsored a child at a campus concert. Compassion uses the money we give to enable a child in a third-world country to go to school, provides health care, and other amazing services that help lift children and their families out of poverty and give them a chance for a future. The ability to give above and beyond my personal involvement is one of the things that motivates me the most in Unit 25. If you would like to join me in supporting Compassion International, just click the link and I’d love to hear about it!
Bring on one new client
I’d love to say that I want to bring on TEN NEW CLIENTS, but that just wouldn’t be true. If we’re being honest, explosive growth can often be just as detrimental to small businesses as slow or no growth. If we don’t have enough hands or head space to keep up with everything that’s going on, it can tank your reputation and business! That said, my aim is to grow slowly at first as we continue to develop the infrastructure of Unit 25. If I get more than one client, though, I wouldn’t be averse!
If you’re in a period of growth and need a team to support you, Unit 25 can be your extra hands. Check out our branding, content, marketing, and support services – we would love to work with you!
Grow Pinterest to 250 followers
Pinterest went a little crazy this spring! The business arena on Pinterest is packed and difficult to break into, and when the apparent glitch in their system lost many people large percentages of their followers, it struck my Unit 25 account as well. Since I had just started the account, it decimated my followers and I’m still trying to recover. I also seem to be getting hit with follow-unfollows, which I didn’t even know was a thing on Pinterest! Twitter and Instagram, sure; Pinterest, no.
The frustrating thing is that The Spare Room Project’s Pinterest account is still growing, and I haven’t Pinned to it in AGES. My focus has been on Unit 25, yet I’m still gaining more followers on TSRP. I know that it’s likely because it’s a much smaller niche, but still. That said, I want to grow Pinterest to 250 followers next month. That’s a little less than double, so it’s a bit ambitious, but I’m going to have faith and confidence!
Side note: If you’re looking for a Pinterest group board to join, check out my Best of Entrepreneurship board. I’m currently accepting new contributors and the details on how to join are in the board description.
Grow Twitter to 200 followers
Twitter has been doing a LOT better than I expected! I recently started using RecurPost* to schedule my base set of Tweets, and that has done wonders for my followers and engagement. I have evergreen Tweet libraries set up for questions, quotes, blog posts, and more. This means I can set it and forget it, so to speak, but my Twitter account is still active and I can throw in my own organic, spur-of-the-moment Tweets as desired, instead of feeling obligated to constantly Tweet.
While follow-unfollows are quite prevalent (I think a lot of these peoples’ accounts are automated), Unit 25’s Twitter following has been growing. I love Twitter because you can pair automation with organic content and still not take a lot of time to do it. What’s your favorite social media platform and why?
Create two new opt-in incentives
There’s a new marketing strategy that I want to try out, and it will require some opt-in incentives and freebies. If I can finish two of these items in June, I’ll be in a good place!
Reposition Unit 25 to better serve our clients
I’ve realized in the last few weeks that Unit 25 needs to be repositioned. My intention is not necessarily to compete with freelancers but to position Unit 25 as a go-to resource for growing your business and building a supportive team around yourself without the responsibility of having dedicated employees or contractors. It’s going to take a bit of work to do this repositioning, but I can’t wait to re-evaluate and adapt to this approach. After all, this is one of the great things about entrepreneurship – you’re allowed to change and grow and adapt!
What are your goals for June 2017?
I want to support you in your goals, so tell me about them in the comments or send me an email and we can chat. I’m also building a Facebook community to support entrepreneurs who want to do more of what they love, and you are invited to join! I can’t wait to work on our goals together.